SAE technical papers and presentations should be balanced / objective engineering assessments contributing to the state of the art or a constructive review of the technology. Consequently, SAE Technical papers should not be commercial in nature Do not include any commercialism and limit commercial overtones.

This means:

• Avoid commercial references to your company product names by describing the product or material in generic terms.
• Avoid commercial overtones for the author or his/her employer or research funding source.
• Avoid disparaging reference to competitor's names, methods and products. Never endorse or belittle specific products.
• Avoid mentioning company heroics - keep paper on a technical level.
• Avoid the tone of a commercial message or sales brochure
• Example of unacceptable commercialism: "Tests on XYZ Corporation's SuperProduct 1000 have demonstrated the superior quality of our product."
• However, do include the trade name of any software or other tools utilized in the technical analysis / evaluation / methodology, as appropriate.

NOTE: A commercial reference (e.g., product name) may be mentioned once each in the Title, Abstract and Introduction (for instance to mention the trade name of a product that is the subject of a paper). Alternatively a commercial reference may be placed at the end of the paper in the section titled Acknowledgements. There is no restriction on the number of citable (published) commercial references in the Reference section.